The better the veterinary team knows the practice’s fees, the easier it is to present them to clients with confidence and without anxiety. Following is a brief journey into the methods and mechanics of setting veterinary service fees.
Opinions vary regarding the best way to evaluate and set fees, but in the author’s experience, the amount it costs the practice to provide a service, including the desired profit, is the integral knowledge needed. From this baseline, an actual fee can be determined so the practice makes money after special pricing (eg, temporary discounts and promotions), loss leaders (eg, services priced well below both cost and market value to attract clients), and profitable services are combined.
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